So I was in Target the other day looking for new movie toys, and I noticed two small girls (around 8 or 9) and their parents looking at the TFs. They were looking for Bumblebee, and they were saying things like "I already have Jazz" and "I don't like Starscream". This was a first for me. In my 20+ years of TF hunting, I have NEVER witnessed little girls looking at the TFs, let alone know them by name and be actively looking for certain ones. I was floored. There's changes going on, yo. This movie is doing stuff to people.