So Kre-o is Hasbro's shot at a construction toy. They have the Transformers license and the soon to be released Battleship license. My questions for you are as follows, 1. If you were Hasbro what would you do with the Kre-O brand next. 2. What would you do (besides different licenses) to advance Kre-o ahead of other construction toys such as Lego or Mega Bloks. I personally think a no-brainer would be selling Kreons separately.