This commercial has been repeating on japanese tv incessantly tonight. I just now realized it features multiple action scenes with this transforming cell phone we saw before, and does a helped paid for by sony music like tv wise. Since this hadn't been reported before that I'm aware, thought others may want to know. I apologize since this isn't directly transformers related. Not sure if this is a commercial for some new show, or for the cell phone itself. But if one can find it on youtube or other sources to show quite what I'm talking about that'd be awesome. I only managed to catch it for the screeny by like since it repeated after another commercial.