First a short story to lead up to my topic: Apparently my area is DEAD for Transformers. (Clarksville, IN/Louisville, KY) I went to Wal-Mart and Target and all they had was wave 1 of Generations (plenty of it), up to some of wave 2 for HFTD, and a bunch of ROTF... no PCC either. So finally I decided to go to TRU... that place is a train wreck, most of the toys are on different shelves, but I digress. Their TF section is even worse than the other 2 stores. They still have a bunch of the exclusive ROTF battle packs, and the exclusive Universe Ultras. There was even a Lugnut. I was about to give up and then I notice a Animated Rodimus and was like, "What the heck, I've heard he's good." (Mind you I've never bought an Animated toy). When I got home and took a look at him I was blown away by the simple but dramatic engineering that went with the toy. It seemed to shift mass right in front of me when I TF'd if to robot mode. I love the light-pipping and how the bubbles in it make it look like he has pupils. I kinda regret not getting any of the Animated toys now , I always (in my mind) pictured them as too kiddie, probably because of the packaging. I hope this doesn't happen to me again in the future with another line.