Just thinking out loud. I hadn't read anything to that effect, and they were still receiving exclusives and early releases, but thier prices are far higher. I started noticing this about 2 years ago that they were just slightly more. Than last Year Rodimus was $10 more than advertised at Botcon. Now with the Prime Line Voyagers are a full $7 more than Target or Walmart. Obviously TRU isn't AS LARGE as those stores, but the diffrence in cost is starting to become VERY apparent. My Wife collects "Fidgets" and those are $10 more at TRU than competitors.