RE : Is Hasbro's size an inhibition to it's ability to market it's own products ? I was thinking someone develops a product like Transformers or one of the cardbased game properties and the people who develop it probably have some understanding of the brand that seems to end at the design team and the brand manager, then you take that down a step to the marketing and sale department and some of that knowledge seems to start to bleed away you get poor print adverts and to many to count official images with mistransformed toys (Robots in Disguise 'leader' Ultra Magnus anyone). I also read that they no longer do their own art or of the some product development any more they farm it out to outside companies, this has always been done that Hasbro have used outside people with developing a product (Cowboys of Moo Messa for example). But it seems that great chunks of this are now given to outsiders Kreo is essentially designed by an outside building brick specialist company and not buy Hasbro to any great extent. they have less to do with it that they do regular Transformers for example. I'm wondering if at every stage of production Hasbro becomes increasingly removed from an understanding of it's own brand and how to sell it is this contributing to the large numbers of missteps of late and also to their seeming inability to get big retailers to buy their products in a meaningful time table. It seems that this leach of expertise or a lack of understanding of their own products is actually harming their sales at all points. Even Takara seem to be admitting to a certain confusion as to what way to handle their own take on the Transformers brand. I just notice that when ever Hasbro buys a smaller company principally to gain it's I.P. they usually manage to fail to make any long term money off that brand and it usually nose dives soon afterwards as with Galoob or Microprose. I'm thinking of say Micromachines as an example of that. In simple terms are Hasbro acting a bit thick lately?