I'm not a big fan of the TF movie films. I like the bot designs, but little else. Bay is a good director depending on the material he works with; I like The Rock, Both Bad Boys movies and Armageddon. However, Bay might never have been able to both please us hardcore fans and do his job of "filling more seats than a prison rapist". Most of us hardcore Transfans grew up with the franchise. The writers for the comics are writing for a maturing audience that expects more from the stories than when we were younger; The new IDW stuff has what amounts to political intrigue on Cybertron. If Bay were a music producer he would be churning out pop hits for Lady Gaga. Thing is, with the exposure that Bay brought though, more doors have opened up and the possibility for future remakes and spin-offs greatly increases. There are other directors that could better handle this material, but maybe we should thank Bay for getting us there.