Came across this today on another site Samsonite American Tourister: Tough Standard, Crush | Ads of the World Which apparently is an ad featuring Optimus Prime for the American Tourister luggage line. I'm... not completely sure what the ad is trying to imply. Prime is channeling the strength and durability of the noble Samsonite to aid him in holding up the bridge? Optimus Prime, hanging from the bridge he has broken through, just remembered he left his luggage at home? Discuss. There's some other ads from the campaign there too, but they don't feature transformers and are a lot more straightforward in terms of seeing someone wailing on something while someone else remembers Samsonite.