The Transformers toys & media francise were doing great in sales in around the world before the movieverse toys came on the scene. While the AEC media & toy years from 2002 to 2006 was going on. The Transformers toy line was the best selling action figure toy line in America. During AEC's toys reign Hasbro was finally able to beat out all of Bandai's & all competitors in action figure sales in the America retail market. to the point hasbro Trnsformers brand got the #1 best selling action figure toy line in america based off toy sales. From 1996 to 2006 Hasbro had tons of successful TF toy lines high sales. the only real toy line that was a failure in sales was Beastmachines toys. The 2007 movie toy line had really great sales in american retail stores. ROTF had decent toy sales but not nearly as a big sales success like the 2007 movie toys had. The DOTM movie toys were a huge failure in toy sales profits compared to 2007 & ROTF toy sales. Nest,HFTD & RTS toys did badly in stores as far as sales went. due to retail stores refusing to carry these lines in decent quanity numbers. the reason was Retail stores in america had no pegs or shelf space to stock these figures due to so many ROTF toys being shelf & pegs warmers. Would the TF franchise continued to have decent sales from 2007 thru 2012 in this bad econmoy without the movie verse's help. this is unknown. Once again,Having the Transformers toy lines during AEC Years. get the best selling action # 1 figure category in sales in America. beating out Bandia,mattel & other competitors is no small feat. doing all this does not equal the horrible years,failure toy lines or barely noticeable ghost TF toy lines. this equals succcess long before the movie verse toys & media came on the scene. It doesn't matter if newer members here didn't live thru the 1996 thru 2006 TF toys & media years success. and came on to the scene recently or got brought back due to the movie verse. what matters is the AEC toy years gave hasbro the number #1 best selling action figures TF toy band in america title. Transformers was a successful franchise long before the movie verse appeared. While some here didn't watch BW,BM,RID,AEC on TV & got drawn in from the theathre TF Live action movies success. this doesn't erase the fact that the transformers cartoons from 1996 thru 2006 Were on high ranking networks that received the highest amount of viewers watching their networks. The 1996 thru 2006 TF toy lines & cartoons were in the high spotlight of viewers & toy buyers. they were not hidden under the radar in the retail stores basements or put on public access or low viewrship networks. Most stores from 1996 thru 2006 had bigger TF toy sections in stores than they currently did during DOTM & right now in 2012. Having TF cartoons on FOX & CN meant more watch them then they do now on the HUB. Because at the time FOX kids was free for all to watch. local networks always get more viewers. CM at the time & now is the king of the most viewers watching the network due to it being on a low tier cable or satelite payment plan.