As the title states, I am seriously considering dropping new comics from my business. I am looking for a little input here on what you guys think about that. Now before you respond, let me give you some details to mull over before you post your responses. My shop is a collectors store that's located in a small town in a small county in North Iowa. My area covers about 20,000 people. We sell Comics both new and old, Manga, Toys, T-shirts, Non-Sports Cards and Games with Games making up over 50% of our sales. (remember that point for later) We've been in business for over 18 years so we know our customer base very well and they seem to like us as they keep coming back. (Yes I do have another shop in town that they can go to but comics and games are the only two things we both sell as they carry Sports stuff and sell Barbies.) I carry over 150 different titles of new comics in the store and have 25 customers who use our Subscription service. I have my new comics set up on a new rack for the first week that they are out along with any new Manga, Magazines, and Carded toys that Diamond ships us. After the first week, the those new comics go to a larger rack where it will sit for another 4 weeks. After that, it comes down and 1 gets bagged and tagged to go to the back issue boxes while any others left go the the back store room. We've done it this way since the beginning and it used to work out nicely. But these days I am pulling off and sending a shortbox to the back every two weeks. Why is this bad you ask? Keep in mind that as a small shop I can only get my comics from Daimond for 50% of cover price at the most. That means every comic I carry in the shop costs me at least $2.00 each. Unbagged, a shortbox can hold 150 or more comics. So I'm throwing $150.00 into my store room every week. (or $600.00 a month) Keep in mind that outside of my subscribers, I only sell about $75.00-$100.00 at cover price a week in new issues. It becomes easy to see that I'm losing money. And, I can't sell the issues I take down online as most places offer them for .99 each. I'd recover some of my money if I did, but I'd still be losing a buck per book. Part of the problem as I see it is that my youngest New Comic buyer is 26. I can sell packs of game cards to kids all day long, but I can't get them to buy a comic. So part of it is that the audience is drying up. (I can't even get them to take them for free during Free Comic Book Day.) Also keep in mind that while I carry over 150 issues per month, I rarely carry more than 5 of any issue. Some I only order 1 or 2 extra for the customers who won't use my subscription service but still come in to buy a few issues now and then. As to why I carry so many different titles, you'd be surprised how small of a selection that is compared to how many titles one can order each month. In fact, I use to carry over 200 until 2 years ago and back in the 90's, we carried over 300. (ah, the good old days.) If I tried to cut back any more, I'd have to drop Marvel and DC titles that walk-in's look for. Since I started to cut back two years ago, I'd have customers come in and complain that I didn't have that title they were looking for so I'd have to try and back order it for them. Some stopped coming in as I didn't have their book anymore and they refused to Subscribe. (now before you get the wrong idea here, the type of customer I'm talking about here is the ones who don't always pick up each and every issue in a title. They may drop a book if they didn't like the story or art, or start with a new book because they're a fan of the new Writer or Artist. Those kinds of things are a little beyond my control so when I don't sell a book for 3 months and I cut it and that person comes in looking for whatever reason, they wound up not happy with us. (and I lose them to the other store in town) The bigger publishers see this and it's why they are printing incentive covers. If we're ordering 5 of something, they offer a special cover to try and get us to order 10 or 25 issues to get it. This in turn has the collectors wanting that cover so they ask you to get it for them. (Blackest night did rings if you ordered 50 or more so guess who didn't get rings.) But I played that game in the '90's and damn near lost my store. (any one want a W.I.L.D.Cats #1, I still have 50 sitting in the back.) So these days games make up 50% of my sales while comics (not counting TPBs) only represents 10% counting my subscribers. The problem is that each month, comics themselves (not counting TPBs) make up over 50% of my costs. So, in a recession where people are forced to tighten their budget belts thus choosing food/shelter/bills over collectibles like comics, I find that I can't continue to throw money away on a shrinking market. Cutting more would only serve to draw the problem out and piss off more customers. So I find myself wanting to just cut the limb off to save the body. I would offer my customers the opportunity to subscribe to continue to get their books, but the walk-ins that refuse that service will quit coming to my shop. That sucks, but I can't keep back stocking $600.00 a month on the hope that I'll sell them one day. So I ask you guys who took the time to read all of this, what do you think?