You could buy this big ass RC Cadillac Escalade for the same price? I believe it said 1:6 scale. About a foot and a half long. Now I grant that maybe not every kid desperately wants a huge RC vehicle. But I'm just imagining how much more bang for the buck you get when he opens that thing for Christmas as opposed to Optimus. Also, $50 more gets you a ridiculously sized RC John Deere tractor. I love Target.