I was bored on my way in to work today so I thought to myself what I'd do differently with the Transformers if I owned Hasbro/Takara. I thought about posting it in a different section, but nah its about toys and how to market them so I guess its here that it belongs, so here goes: I'd plan in a new series after Transformers Prime rebooting the G1 continuity by launching a new series on the most popular TV networks using the old sound for the first two seasons and then update the animation to modern style animation (a la naruto) based on the classics line toys and allways keeping proportions and colours true to what the would be toys look like. The toyline obviously being the classic toys as the molds allready exist, being released in several waves in tandem with what character was in the spotlight on the cartoon, with new molds being made and having others upgraded. Starting the third season I'd not go the movie way, but instead carrying on in the season 2 way. Galvatron and the movie toys would be introduced as Transformers who didn't go to earth, but who instead continues to wage war with Galvatron who took over after Megatron on Cybertron after an epic battle with shockwave. The Cybertron bit would be launched as a spinoff series where the characters from the earth transformers and cybertron transformers would interact with eachother. A character like Wheeljack could for example leave for Cybertron in the earth series because of a distress call from Cybertron about some thingomobob that only he can fix and then be back in the next episode or be gone from the show for an episode while something happens that the Autobots desperatly need Wheeljack for but the *new figure to be released* solves instead, introducing new figures like Drift. For the toys that need it I'd redo 'em into a size apropriate class. I'd redo the whole concept of scout as a class to making them bigger to the point where they'd be on scale with classics bumblebee. I'd buy Fansproject and select third party companies and integrate them in the hasbro dev team for transformers in an attempt to catch things that could have been done differently and increasing playability and decreasing "wtf is this" moments All the figures would once again come with accessories. G1 style weapons that the figures hold in their hands would be standard. I'd introduce a system for ordering specific toys to the dealers, kind of like preorder/backorder on the websites alongside the normal delivery system, so that kids can actually go into a toystore, (make a downpayment?) and then actually get the toys they want instead of going to 20 different locations hunting the toys down. I'd also introduce limited runs with an alternative packaging and a bonus item or two for the collectors, like the run of the mill cyclonus could come with his little purple gun from the show and the collector version could come with Nightstick. I'd introduce Gestalt combiners to the toyline. I'd introduce accessory packs to replace missing weapons I got loads of other stuff that I'd do, but what would you do?