ok what happened with Revelations.........I mean Spotlight Cyclonus?? where was the sub-number??? you know i dont mind that the storys are broken up into different self contained arcs that make up the better part of a bigger picture, but its REALLY REALLY confusing for my LCS owner when he is ordering his monthlies, he sometimes ends up asking me what he should order. he under ordered on Cyclonus because his past experiences as a shop owner Spotlight doesnt sell as well as the main book....at least at my LCS. because of that lo and behold he was short on Cyclonus because he was under the impression it was a typical spotlight rather than part of the "main storyline". I even had to explain it to both him and a customer that Spotlight Cyclonus was part of the main storyline. my LCS isnt the only one with this problem either 2 other comic shops in my area are just as lost. For a customer to be baffled by this isnt really a step in the right direction either. I mean all of us here know Spotlight Cyclonus is part of the whole -ion main storyline. but what about the average joe on the street who doesnt have this "insight" we have, you would have to hand out a roadmap as they walk in the store "lets see read this story before that story but not that before reading that story over there" the "average" american doesnt wanna figure that out they wanna know to read 1-6 before 7-10 its a no-brainer. IDW really needs to make things simpler for both the customer and the LCS's, more "user friendly" if you will. just title the book TRANSFORMERS with a single ongoing number and somewhere on the cover put the arcs name and number. example, Revelations part 1 of 4. does every arc need to revert back to issue 1???? i believe this confusion may be one of the reasons sales have dropped.