Peopel look at FoC Optimus and balk at his size (and ultimately price). Then we get into long, heated discussions about "it's the economy, stupid". Cost of oil, inflation calculations, this that and the other from armchair experts that populate the internet. But look at FoC Jazz: he aint that small. What- did oil drilling and the economy just improve for him? Of course not. Look at Movie Voyager Ironhide. In 2007 his truck mode was bigger than DOTM. But look at robot modes- they are fairly close in size. And F/R has commented that the FoC Combaticons are a healthy size. So I don't really buy the whole "shrinking figure" thing. And if some figures are smaller than others, then simply conclude "Because Hasbro made them that way". Don't have to like it. Just know that's the choice they made and move on.