I've never understood some people's obsession with ALWAYS having to buy the JAPANESE version of a toy. I mean, I bought the Binaltech toys, but I also picked up some Cybertron stuff I managed to pick up locally. If you think some Japanese toys look better than the Hasbro versions (especially if they're drastically different from anything Hasbro releases, or even exclusive Takara-only toys), I can understand it, but people shelling out ridiculous amounts of money to import Takara's toy but refusing to buy anything Hasbro releases, unless they "can find it on clearance", that's something I never understood. However, what we have here adds a whole new dimension to all this "Japanese superior, Hasbro inferior" nonsense: Here we have the Star Wars Transformers we all know by now. Price is 15 dollars per toy. These are the Tomy Direct releases of the STWFs. They're straight imports of the US toys, like those "USA Editions". Price is 2980 Yen, or 25 dollars, per toy, plus shipping. In other words, anyone considering to order them will pay more then 10 dollars extra for the same toys he can buy locally, with the only difference being an extra Japanese sticker on the packaging. Here you see Archonia, an online store based in Belgium that specializes in Japanese imports, offering the Japanese versions of the SWTFs for preorder. In other words, they're selling European imports of the Japanese imports of the US toys. Price is 27 Euros, or 32 dollars, per toy, plus shipping. Meanwhile, Hasbro's European branches, including Hasbro Germany (!), are already selling the SWTFs. Prices are in the 20 Euro (24 Dollars) region. So you'd end up paying a major markup for having a double import shipped to your home where the only difference is a sticker on the packaging, when you could pick up the same toy locally, without shipping, for less. On top of that, those double imports won't be available until two months after those toys' official European release. I laugh at anyone who's actually willing to shell out the extra money for a sticker.