Because when I went to my local Target today during lunch I saw them for the first time in the New Orleans area. I saw the Ark Titanium and was going to buy it until I saw the price was $14.99. I asked an worker if there might have been a mistake in the labeling but he said they were $14.99. Are they supposed to be that much? The small Star Wars vechile Titanium are $4.99. If the 3" Titaniums are $14.99 I'm scared to know how much they'll charge for the 6" Titanium War Within Optimus Prime. On a side note I did find Cybertron Unicron (at the regular $9.99 price) and he is a nifty figure.