I'm a tad confused by the different stuff I'm seeing on shelves. How many AoE toylines are we getting? I know about the Generations and simplified toys, but... the simple ones have several lines??? WHA??? Adult: Generations deluxe $14.99 Generations Voyager $24.99 Generations Leader $44.99 Simple/kids: Power battlers.... $12.99 One-Step.... $9.99 Flip'n'change.... $19.99 Construct Bots... (varies) Titans (non-transformers)... $19.99? Upsized One-step (coming soon, BB shown at toy fair)... ??? Stomp'n'Chomp Grimlock.... ???? And all of these get there own Optimus/Grimlock/Drift/etc. Someone care to explain how many different lines (and price points) we'll be getting in total? And maybe how this makes sense and won't screw over an unlucky kid who gets stuck with the shelf-warming line? How are these not going to cannibalize one another? Mega confused... The worst part is that the Generations AoE figures don't seem to be clearly marked as GENERATIONS (at least not on BBTS). And going to TRU, the display/set-up is a complete mess - Generations mixed in with 1-step, mixed in with Power Battlers - no distinctions between them or signage to help the typical parent.