HasbroToyShop.com Search Results Page So I decided to take the batteries out of Universe Onslaught, and saw that they were not a brand I recognised. Upon closer inspection, I realized they were a Hasbro product called Pow R Fuel. Huh. And then I got to thinking... Would you buy Batteries with a Transformers theme? I don't mean pictures of Optimus on the battery. More like a spark within a chamber, and maybe a single faction logo. Imagine opening your favourite Transformer's chest, and not having the real-world reminder that it's just a toy. Yes, it is the power source for the figure, but it fits in with the story better if it doesn't scream "BRAND NAME" battery. You could put two of each faction in each four pack of batteries, and they wouldn't be limited to "power" themes. Pistons, machinery, Energon pumps, the possibilities are...many! Thoughts?