for me since i was 8 but back in the 80s i was more into Superman and Marvel yet still am but it was Burton's movie that sold me into becoming the Bat fan am now as i still remembered the teaser to it on Scrooged which was cool then when it finally came out when i turned 8 i saw it 6 times and loved it. I had nearly all the merchandise from cards, coloring book, novel, comic adaptation, movie magazine, 2 CD soundtracks (Prince and Elfman) which i still own, t-shirts, action figures and vehicles, Taco Bell cups and all that sort of thing. I ate the cereal which i loved, read/bought the comics since June 89's issue and watched reruns of the 60's show as i would tape every episode. I even got the NES game and movie on video for christmas that year in Batman wrapping. I did saw Batman Returns 5 times in theaters when i was 11 and i had the same merchandise like 1989 too including Mcdonalds cups to beach towels, i even ate the cereal and watched the animated show religiously taping every episode since the pilot episode "On Leather Wings" when it came out prime time on August that year and had the film with NES/SNES game for christmas that year as well. I also remembered picking up "Killing Joke" at one of my city's comic stores when i was 12 as it was my first mature readers graphic novel and same for Watchmen as i collected some back issues of Batman including Batman Adventures and some graphic novels like Year One.