(Credit for this idea goes to Stephen Schleicher of Major Spoiler, as described on this week's FourCast episode.) We know Hasbro isn't fond of third parties using their IPs. We also know they can't compete directly due to how they have to target their product at mass retail. So how can they make official products that rival or exceed third party attempts at some characters? Kickstarter. They know the demand is there. Put up a Kickstarter campaign for a special, non-mass retail figure (let's say a Classics Blitzwing for example) and set the goal and whatever amount is needed to fund design and production. Basic donations would buy one of the figure, higher amounts could buy multiples or add some extra artwork, or whatever. Prices could be comparable to third party releases, so we as the fandom wouldn't balk too much. The best part is, the figure is pre-funded and only goes forward if the goal is met, so it's very low-risk. The only downside I can think of is how long the production will take. We know toys can take two years to produce and people may not go for something with that long of a wait.