I know that each product has their own unique upc code. Now the question is what store can use the UPC to actually find the product? Heres my experience hunting: Target uses their DPCI system. Can they use the UPC code to actually search for an invididual figure? I've tried using it at Wal-Mart, but I went to a store using Jetfire's UPC and the person said the UPC is shared with the other leaders. Now is that right or is the worker just full of bs and to lazy to find the figure? At Toys R Us, whenever i call them they ask for a 6 digit identification number and the UPC is 12...I think they use an SKU number? Is that correct? I hope this made sense and if you could help me out that would be great. Thanks!