This is kinda an offshoot of a lot of comments in the Transformers Movie Discussion forum. I've seen quite a few people insist that you shouldn't listen to critics, you need to make your own mind up, etc. But if you don't listen to critics, how DO you decide whether to go and see a film? I'll get the ball rolling: Trailers are fairly important. A good trailer can generate a lot of interest. I'm thinking of the Iron Man trailers, which showed that the special effects were up to the task. But I don't just go on trailers. We've probably all seen a film that wasn't as good as the trailer suggested because all the good bits were in the trailer. I read a lot of reviews. Not just for films, but for pretty much anything I'm going to pony up cash for. I don't just read one review, I read as many as possible. At least two of my favorite films (Equilbrium and Hudson Hawk) received largely unfavourable reviews on their release but I loved them. Finally, I talk to people I know who've seen the film. I've got one mate who works as a projectionist at a cinema, thus ensuring he sees everything that gets released. I talk to a lot of people because, again, we all have different tastes. I love films that some of my friends can't stand, and vice versa. So, how do you decide what looks worth your cash?