Don't recall seeing this mentioned before, and if it is I do apologize (and I likewise apologize for lack of pics, as I don't have a phone/camera, and we aren't allowed to snap pics in the store anyways), but over in our mini-seasonal section with all the holiday candy and toys we've got a 3 pack of robot heroes, with a special holiday packaging. The set contains Prime, Ironhide, and Starscream. I don't know which robot heroes molds they are other than from one of the movies (I think the RotF ones or whatever, but I don't follow the RH line).

I'll see if I can catch the price tomorrow.

There's also a set of the GI Joe combat heroes that has Duke, Snake Eyes, and Storm Shadow.

There was also this sorta board game like thing (I'll look it up tomorrow for the exact details on it) that came with a few little figurines (Prowl, Prime, Bumblebee, and Bulkhead). Looked pretty cool, was about $15.

 

http://www.tfw2005.com/boards/transformers-news-rumors/277497-robot-heroes-christmas-3-pack.html

Your sighting is notable for being the first though!

The Animated activity kit is very, very old news if it's the one I think it is.

You should clarify where it is you actually work.

EDIT: Never mind, not even the first sighting... http://www.seibertron.com/energonpub/viewtopic.php?f=4&t=60576