Courtesy of the Transformers image board. Looks like it'll have the staple of kid's manga, the plucky kid with a haircut that defies physics. Also Bumblebee looks to be the 'kid-relatable' Autobot.
About time. I mean, they NEED to market to kids in order to keep the brand going, after all. They can't count on collectors to sustain it in Japan. And coincidentally, I notice they're drawing in an age group that is IDENTICAL to that Hasbro is targeting with Animated.