To prepare for the upcoming movie Hasbro has updated their Transformers site with a glossary of terms for those new to the Transformers universe including brief movie character information. There is also a toy and media timeline. The last update is that the Newspapers Association of America will be using Optimus Prime to promote the reading of newspapers. The ad in question was posted here months ago and features the 20th Anniversary Prime reading a newspaper with the 20th Anniversary DVD cover on it. As far as I know this is the first office response to the ad by Hasbro and could mean that it will become more common soon. The links to this information are below. "Newspapers: The PRIME Choice for Information " "TRANSFORMERS: LEARN TO SPEAK THE VOCABULARY OF CYBERTRON, HOME PLANET OF TRANSFORMERS" "TRANSFORMERS TIMELINE"