1) With Human Alliance Barricade, Mudflap heading to stores, and Human Alliance Jazz announced for later this year, fans are eagerly awaiting the next installment in the popular subline. What is Hasbro's strategy for keeping this line relevant between Revenge of the Fallen and the third movie? 2) The common consensus for Optimus Prime's toy from Movie 1 to Revenge of the Fallen is that the ROTF toy is leaps and bounds above the original. When the character model hasn't changed that much between the two movies, and is undergoing supposedly minor changes for TF3, how do you manage to find ways to improve upon toy renditions and make them better? More specifically, what is the process behind looking at a figure that isn't changing drastically, yet you still need to improve upon it? Looking around the fandom at answers posted this round, looks like not too much provided in the way of revelations prior to the summer convention season.