Hasbro to raise toy prices effective September 1 | Markets | Markets News | Reuters

As reported earlier Hasbro's profits are up but they are still raising the price to how much nobody knows.

 

Wonder if they are speaking in terms of just the US market or across the board.

 

Not at all surprising. If anything I'm kinda surprised that they've waited this long to raise the prices. Unfortunetly I can see a lot of people complaining about this, and getting angry at Hasbro for it. I honestly understand the reasonings behind the price raise, and don't blame them for it.

 

Thinking the same thing...

Soundwave.ca, is it too late to slip in that question for Cybertron.ca's Q&A? I'd love for Hasbro to answer this for Canadians - in the end, it's probably the most important thing we'd want to hear.

 

I am honestly amazed it hasn't happend yet.

 

Oh, completely. I'm surprised they haven't changed as well.

But I'm personally wondering how this affects Canada - given we already pay an average markup of 50% and have for the last several years.

 

Sure going to try.

 

Does that mean only cheap stuff like Scout, Legend and Robot Heroes (wich I believe are less than $9.99 in the US) will go up, or does it mean something else entirely?

 

I already thought toy prices have been raised. A lot of stores I go to have shifted to 10.99 for deluxes, and some have had Voyagers up to $23.

But, I guess we're talking about more of an increase. Well, I'm not too concerned for myself, but as I think hasbro knows that the cheaper the toy, the more a markup is prevelant and the easier it is to scare off people. I know when I was a kid that anything below $5 was usually fair game. Which meant GI Joes or a minbot. Above that though, no way, besides holidays and such. These days, $10 is kind of the new $5. So, I am curious to see how it will effect their sales. Oh, and I always love that American companies love to boast about their profits and then see fit to raise prices.

 

  Dosen't look like it'll effect me as I don't usuall buy anything lower than deluxe but suck for all the RH fans out there.

 

Yeah, I've noticed a markup already in effect around here (here being Massachusetts). Scouts have been 6 bucks most places and deluxes 11 (Up from 5 and 10) for awhile now.. Sometime during the movie run. Though that might be retail markup from the store's own rising costs as opposed to actual markup thru Hasbro's charging them more. I'm guessing this isn't gonna be a huge jump, as Liege Prime said, large increases are pretty obvious on smaller price items. I'd guess maybe a 50 cent to a buck jump across the board (scouts being 7, deluxes 12, voyagers up to 21, and so on). Anything greater than that will probably be noticable enough for people to not purchase as many figures.

Unfortunately though, this is unexpected since petrolium's used in making plastic, so like everything else, it gets passed down to us folks on the consumer end.

 

the main pricepount for scouts has been about 7 buck for the past 10 years...

 

No, I think you guys are misinterpreting this. The "mid-single-digit range" price increase for the toys means that that's the PERCENTAGE price increase they'll put on all of the toys. I.E., we can expect to see about a 5% price increase across the board. Which is barely anything, really, it means we'll pay about 50 cents more for deluxes, big whoop.

 

Not around here they havent. In 1998 a BW Basic figure was like 4 bucks, if that.

 

Ah, thanks for the info, it makes more sense to now!

 

Am I the only one that interpreted that as "$4-6 price hike"?

A dollar or two is understandable, but I don't think I'm satisfied with the franchise as a whole at this point to be willing to pay that.

Logic behind that: Single digits = 0,1,2,3....9
Mid single digits = 4,5,6
Right?

 

No, I don't think that makes sense for something across-the-board like that. That'd mean we'd be paying ~$10 U.S. for a Legend class figure (utterly ridiculous) and $55 for a Supreme class figure (much more reasonable). That makes no sense, the "mid-single-digit" increase very likely refers to a proportional price increase.

 

So you're saying it should be read mid(to)single-digit? As in $.50-$1?

That's almost not worth doing in the first place.

My brain hurts... It's too late to do math.

 

No, I'm saying that Hasbro will increase the amount you pay for each toy by a percentage in the "mid-single-digits". So about a 4-7% price increase for everything.