Their wasn't only one reason like you keep stating. The DOTM didn't fail & do poorly in sales. Only due to one reason. you keep insisting it was due to the same characters gettting repeative newer toys. Other more important reasons for DOTM's toy line poor sales will be listed. In this Thread by myself & other members. My reasons why the DOTM toys had poor toy sales. Their were far too many smaller toys & not enough bigger toys. the smaller toys out numbered the bigger toys 9 to 1. The smaller toys i'm referring to is everything smaller than deluxes. Bumblebee's toy got over produced in the new molds & repaints. over loading bumblebee in case wave assortments. caused peg & shelf warmers in stores. this caused stores not to order newer case assortment waves. This caused newer figures in the last assortment case waves to get cancelled. Overloading DOTM Assortment waves with 2007 & ROTF repaints. created too many pegs & shelf warmers. The DOTM toys designs,sculpt & engineering wasn't as great compared to the ROTF & 2007 Movie toys.