From Hasbro Pulse.

So basically, a Canadian version of Hasbro Toy Shop that will even carry Hasbro Toy Shop/SDCC exclusives.

Just as an aside, Chile was faster, they've had their own Hasbro Store for a while now, albeit without the exclusives.

 

Hasbro's been at Fan Expo for a number of years selling exclusives. I guess this year they've just branded it as such. Here's a pic of me when they were promoting Kreos and giving away the Matrix Optimus Prime figure.



Last year they had the Windblade, Arcee, Chromia repaint three pack ($100 +hst IIRC). Also, I remember being able to pick up the SDCC Blaster Reissue when that was released back in 2010. Before that I don't remember if they had exclusives, but Hasbro did have a presence.

 

Too bad that Hasbro Chile doesn't import SDCC exclusives... But they would be expensive as heck

 

Awesome!! Any of you know where this store is going to be located?

 

So does this mean I'll be able to buy all my stuff online directly from Hasbro, even the SDCC exclusives,

 

Well that's nonsense. They've always had a large, elaborate display. They also always sell exclusives and mainline stuff, some ahead of release schedules.

I wonder what, if anything, will be different this year from the last times.

 

Cool I guess, though a online Canadian Hasbro Toy Shop would be more beneficial to me.

 

Not quite first ever. They did one at Botcon one year. Got Pepsi Prime at it.