Hasbro reported a higher-than-expected quarterly profit on strong demand for its preschool toys and boys' lines such as Nerf foam products, sending its shares to an all-time high. Revenue rose 3 percent to $1.31 billion, topping the $1.29 billion analysts had expected. Excluding currency changes, it was up 4 percent. Looking ahead, Hasbro holds licenses to make merchandise tied to 2011 movies releases such as "Transformers 3", "Thor" and "The First Avenger: Captain America." Hasbro's entertainment and licensing segment's revenue fell 34 percent due to declines in "Transformers" and "G.I. Joe" movie-related sales. For more details : News Headlines Kind of surprised by such a big drop in sales when it comes to the big 2 but I guess when you look at how much shelf space Transformers and G.I. Joe get during a movie year it makes sense. That being said I would like to see the break down of each separately... of that 34% what brand took the biggest hit. My guess is GI Joe. It seemed like it was almost a year between the movie release figures and the new line that is on the shelf now. I don't recall a line of figures or vehicles released between the 2. Movies really do fuel these 2 lines and allow them to grow even if a lot folks do not like the movies. Any way good news over all.