Hasbro posts strong 2nd quarter profits partly on the backs of our favorite "morphing robots" Hasbro 2nd-quarter profit beats expectations - Yahoo! Finance The conference call and additional info is available here: Hasbro : Investor Relations : Investor Overview So far the topics of interest include: - Extremely strong sales of ShoutFactory G1 series, 100k units sold in the first four weeks of sales - Expect continued momentum from a ROTF DVD release this fall - Expect continued momentum to continue into 2010 from TV support next year (no additional info though) - Transformers sales roughly 50/50 split between US and OUS - Hasbro expects the full impact of ROTF on sales to occur in the 3rd and 4th quarter, based on the TFTM07 sales and the previously mentioned support of the DVD. - Sales are on par with what was expected based on TFTM07 sales - Continue to focus on Transformers as a "global mega brand", which I think we all knew. - No comment on specific % contribution of TF to overall sales and revenue. In my experience this is not unusual. - TF ship to stores is bigger than that in 2007 for TFTM07 - POS (sales) up "significantly" compared to 2007 & 2008 - This was not specific to TF, but no price increases planned this year due to stabilization in commodity prices. Considering a small increase in 2010. Again remember that this is not for sure, nor is it specific to TFs. That being said, I'm sure they'll be posts here in a day or two complaining about certain price hikes on TFs next year.