Ok so transformers is more popular then ever right now and we have all these diverse products on the market. We got Animated, Universe, Robot Heroes, Cross overs, Role play stuff. So with all this product out there why is hasbro shrinking down the main line???? I miss the days of having a toy line that consisted of: Basics, deluxes, megas, ultras, supers, and supremes. Megas/voyagers are now an either or with ultras and basics seem to be doing their own thing now. so the question is why? I know there have always been issues with megas an ultras due to the fact they look similar in the box and have very close prices. An ultra alot of the times feels like a voyager with lights and sounds shoved up his tail pipe. The best advice I can give you hasbro is this: Two of your best Ultras were Scourge and tidal wave and thats because they are giant Bad Asses!!! Where you went wrong is with guys like Cybertron Defense Red Alert. A great character design but essentially he is voyager sized figure with a $5 dollar toy rocket that comes packed inside. I would suggest changing up the packaging so the price points stand out from each other. For example use the very cool robot mode packagin you have been using for the premium exclusives for the movie line and keep the ultras in the older style of packaging. Also dont force electronics in to every to, they should only be used when it makes sense for the action feature. Light-up turrets on movie Leader brawl? Sucks. Take-off countdown on Armada jetfire? COOL!! As for the basics, I must say these have always been some of my favorite toys. As the basic price point is the primary grab and go toy for kids I think it should have a little bit of everything in it. Main characters, New guys, plains, cars, military, motorcycles, minicon 3 packs, legends two packs. Keep people guessing with the basics and dont get tied into one idea like Real Gears or Activators. My point is that I would like two see more variety in one line of toys versus having multiple lines. Multiple price points lets you give the line a sense of scale which hard core fans definitely want.