Hasbro "Knows what the people want"

Discussion in 'Transformers Toy Discussion' started by Dah Padre, Feb 15, 2012.

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  1. Dah Padre

    Dah Padre Retired Porn Star

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    Sorry I must vent:

    As far as the movies go, there are going to be those who love them, hate them, and are just content with them. Reality is no matter the opinion, they have been a cash cow for Hasbro's Transformers brand. Supply, demand, trial, and error I think are all contributing factors to the shows and toys being canceled. Every time to date a movie was being released a toy line or TV show was canceled in favor of the next thing. This time I think from a consumer standpoint Hasbro was bitten in the ass between DOTM and Prime. With each movie Hasbro attempted to "enhance" the gimmick of the movie toys so people would not feel like they were buying the same Prime or BB over again. Movie 1 was unique cause it was the original. ROTF hit a homerun with awesome screen accurate figures (for the most part). DOTM honestly failed. It was the oposite of the previous 2. There were as many misses and ROTF had hits. DOTM just sucked. Down sized figures, mechtech, and zero paint. Screen accuracy and attention to detail was traded in for simplified gimmick ridden crap. Retailers with the knowledge of this being the last movie were desperate to spread out there stock by ordering shipment after shipment of the "starter" waves. Which to them was anticipated to sell cause anytime a new transformer line is introduced it is snapped right up, but that is also under the assumption it is not crap. When demand was low retailers lost faith, fans suffered. TF Prime, I feel might be a good idea for hasbro gone bad. FE figures are awesome, but gimmickless figures. Hasbro I think released them on a testing basis. I don't think this has anything to do with what retailers ordered, but what hasbro felt a geographic location would want. US getting 3 deluxes, while Canada got the Voyagers. Japan being under the smarter Takara rule got everything. (fuckers). How can you gauge sales from that? Now whomever is at the helm of "what the people want", is back at it with "they like gimmicks", and will be sacrificing screen accuracy and paint apps for gimmicks and simplicity. Revealers, Powersizers, and whatever the hell they are calling leaders nowadays. If hasbro wants the next big thing, they should take a queue from Generations and Animated, no gimmicks, add accuracy, and paint. Then all we could complain about is Michael Bay.



    Quoted for truth. Can't even use the acronym for this statement!
     
  2. Gilgamesh

    Gilgamesh Mostly Harmless

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    DOTM sucking is subjective though. I liked a lot of the toys.

    Also it sold very well according to official reports.
     
  3. Matty

    Matty @StayingInTheBox Moderator News Staff

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    Yup, the DOTM toy line was a total failure :rolleyes: 
     
  4. Goaliebot

    Goaliebot All Makes and Models

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    I think that if we had access to Hasbro's sales stats and numbers, we'd all be surprised. Many unpleasantly so.

    I think they ship 1000 Bees and Primes because those sell like hotcakes. And Generations likely did OK, but a small fraction of the #s DOTM sold.

    Yes, we all see Bees and Primes on the shelves, shelfwarming. But from a business standpoint, I'd bet they had numbers something like:

    DOTM Bumblebees: 3,000,000 shipped, 2,400,000 sold to date
    DOTM Primes:3,000,000 shipped, 2,300,000 sold to date

    Generations, all figures: 700,000 shipped, 690,000 sold to date.

    Which line was more profitable?

    At the end of the day, these are kids toys. Generations, FOC, etc are all bones thrown to a small, <10% of market fanbase.

    I like some of every TF line made, and Hasbro + 3rd party already make more awesome toys I want than I can/should afford.

    I hear what you're saying, I do, but I'd counter that we fans have NEVER had it so good. Can you remember living through the Armada years? or even Energon or Cybertron? One line, gimmick central.

    These past 5 years we've had multiple lines going at once, and hundreds of new molds. None of us will like all of it, but I'd wager we all bought 20x as many toys as we did in A/E/C combined.
     
  5. TFPrime

    TFPrime TFW2005 Supporter

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    They're just toys..let it go man.
     
  6. Soundwinder

    Soundwinder I wind sounds!

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    To paraphrase Private Leonard Church: "There's a fine line between not knowing, and not caring."

    They sold their product, turned a profit. They don't care much about anything past that. They have such little faith in the kiddies that they won't know the difference (they won't even know that they missed Que or Soundwave, or that far superior versions of CJ exist) and they have such faith in the fans' loyalty that they don't really care.
     
  7. Prime Jetscream

    Prime Jetscream The Ultimate Golden Gamer

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    I'm RAGED they traded the amazing-quality incredibly accurate First Editions for the crappy Gimmickizers.

    They should have gone a few months with First Edition released in the form of RiD toys, then the MAINline would be all the FE molds. The fandom would've cheered.
     
  8. NormanB

    NormanB Well-Known Member

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    Since we're trading opinions: ROTF toys were far too complicated in their transformation schemes, many to the point of just not being fun.

    DOTM toys (of which I admittedly only have a few) are simpler to transform, and in my opinion way more (gasp!) child-friendly. That said, I hate the MechTech weapons. They do nothing for me.
     
  9. Knightdramon

    Knightdramon Hasbro LIES to the US

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    I think that the fandom is once again experiencing the BW Neo Unicron syndrome.

    Got something waved in front of our faces, and for one reason or another not get it but get something different from it.

    And cue rage.
     
  10. Ash from Carolina

    Ash from Carolina Junior Smeghead

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    You sometimes have to wonder if Hasbro and retailers ever really learn.

    The Ironman toy line failed because it was too much Ironman and not enough other characters. Yet we still see movie lines that focus on one or two heroes and don't offer up enough of everything else in those important early waves.

    Movie lines in general just don't seem to sell toys like they used to. I don't know if it's too many movies with too many toy lines or the rush to get out movie toys producing toys that don't look as good as regular toys, but movie toys don't fly off as many shelves any more. It seems like the most common clearance item at most stores is something from a movie line.

    Plus at what point will retailers learn not to over order the first two waves or when will Hasbro find a way to encourage retailers to not over order?
     
  11. wolfe

    wolfe Well-Known Member

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    Very subjective. I liked a fair amount of the toys, too. Cyberverse was/is just amazing.
     
  12. ifightfortheuse

    ifightfortheuse Well-Known Member

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    I hate the gimmicks in any toy line. You can throw Ironman's rocket launcher away and still have the figure. DOTM was below average because they gave HUGE gimmicky weapons to smaller figures. They look stupid. If you take away Bee's weapon though, he has no other weapon. I did buy some of the DOTM figures: Sideswipe (didn't mind his rifle, but he has his blades), Skyhammer (has extra rocket pods), and Topspin ( has four non-mechtech weapons). I went after the figures that could be used without their mechtech. Thought Laserbeak looked interesting, but passed because of the mechtech.

    But I just stopped with the DOTM line. It didn't interest me because the figures were either repaints, Bumblebee (which isn't as good as Battle Blades), or had a weird scale for Deluxe size.

    I think cyberverse is great for the kids. The commander size is decent, just not really my thing. I own Hatchet and Powerglide. Only because Powerglide came free with the purchase of Hatchet. They are just too small for me.
     
  13. cuters

    cuters Diabolist

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    this
     
  14. ifightfortheuse

    ifightfortheuse Well-Known Member

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    I am confused by the "They're just toys...let it go" argument.

    This is something my fiance or one of my friends would say to me about my collection or if I were to try to bring this topic up at a dinner.

    This a website and forum for people for big fans of Transformers. I don't see anyone who post in here acting like they are just toys. This response just means that what happened didn't happen to anything they wanted.

    Both post so far in this thread stating that they are just toys are from members who post frequently. These are not "just toys" to them either.

    I don't think anyone should flip out and hurt themselves or anyone else over action figures, but they should come on here and vent their frustrations to other avid fans.
     
  15. Gilgamesh

    Gilgamesh Mostly Harmless

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    Nope. I just come to see some cool toys and comment on them, and why I like/dislike them. Getting overly emotional about toys is still stupid and it will always be. That doesn't mean, for example, that I didn't want FE Optimus Prime for example. I would be lying if I said I don't want to have that toy. But hey, at the end of the day it's just another toy, whatever. Maybe I'm already used to it by not living in the USA ?(I apologize for this overused argument)

    Every fandom tends to be terrible when they're at their most emotional state. Justifying it as "I'm just showing passion for my hobby how is that wrong" just doesn't work. You can be a big fan of children's toys while still being mature about it (somehow).
     
  16. TrueNomadSkies

    TrueNomadSkies Airachnid's ratservant

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    This makes far to much sense to work, especially when the internet gets involved. Like, I admire your sanity & all, but sometimes we've just gotta let it go haah.
     
  17. Thalack

    Thalack Well-Known Member

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    Cyberverse SUCKS! So does DOTM, it got me addicted to cyberverse and now I can't STOP BUYING THEM! :lolol 

    On a more serious note, I loved the toys and the movie. Cyberverse was just a new thing for me that I fell in love with, and now I've rushed to buy other small transformers (wst, prime cyberverse, other legends lines, etc). Like I needed another transformers addiction inside my already existing transformers addiction.
     
  18. TFPrime

    TFPrime TFW2005 Supporter

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    I'm a big fan of logic, of common sense. I use it online, as well as in the real world. I've seen threads now about --HASBRO DOESN'T CARE MAN!! --Lets start a petition for-- or, Are you gonna stop collecting transformers over this OUTRAGE of canceling figures we spent the better part of the last few months bitching about how shitty they look to begin with--"Where are Soundwaves feet?! No paint aps!? It's Wheeljack, not Que!!" etc...and then when told you're not going to get these awful looking toys..you then complain there too. Let it go. Hasbro DOESN'T care. They're not gonna rethink this after seeing some posts on message boards..It matters not one ounce to them. If you really want the thing, then pay the inflated prices for it and get it..that too, is part of collecting.
    At the end of the day, it's just a toy. Just a few pieces of plastic that really have no value. Never will. The world will move on. Your life will continue. Trust me on that. Let it go.
     
  19. Grimwing

    Grimwing Scientist Supreme

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    Ironman 2 was a top seller for Hasbro in 2010. You did'nt mention which iron man movie line you were referenceing. But I can infer that you may be thinking of the 3.25 scale thor and captain America lines from last year which can be most readily compared to Ironman2.



    From a collector standpoint, where you just want to get the one definitive version of a character and pick up his rouges gallery. That line eventually got it out there. Totally concede it was'nt quick or easy to get them all.
    I still don't have mandarin. But apparently he's getting a redeco in a marvel universe comic pack. So that's great. Hasbro is aware that retailers did'nt readily pick up those final wave cases. As it almost always seems to be these days as its just not the retailers priority to finish a line and hasbro tries to take care of its fans in these final waves for if a line can over sell to that point. If it does'nt they are'nt loseing money on a heavy run retailers did'nt Need after all. But Hasbros boys brand teams listen and try hard for venue to make the molds more available later. Such as the comic pack I just mentioned.

    I did buy a significant ton of Iron man 2 figures, extraordinary paint and articulation for the scale. Comic Series, Concept Series, Movie series a great playset and some six inch figures. Its a line I'm going to look back on fondly for years.

    The captain America, Thor, and Avengers figures I feel cheaped out significantly since Iron Man 2. There may have been a financial reasoning that the Iron man 2 molds were built to well and had to have a ton of repaints (even some more redecos in 2011 packageing) That caused more temporary molding processes to be sought out for capt and Thor. They took the formula and thought these characters could run with it. But collecting a Hall of Armor is more collector savy, than a bunch of thors or captain americas in different costumes. I just feel they expected the shift of Iron man movie fans to naturally move into the other marvel characters. Not sure if it worked. I was certainly less interested since I dig robots.
     
    Last edited: Feb 15, 2012
  20. Mr. Chaos

    Mr. Chaos Force Ghost

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    Popping in to point out something: The reason we got so many Bumblebees is because, when movie 1 came out, the hardest figure to find was Camero Bee. So movie two comes out, they produce a large amount of bees and they sell well (because there were people that didn't have movie one bee, plus people that wanted the new mold). Movie 3 comes out, so Hasbro decides to follow Movie 2's strategy...except now everyone that wants a Bee has him, so the figures sit on shelves.

    Mark my words, with Movie 4 we will see less Bees then we did this cycle.
     
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