Hasbro downsizing

Discussion in 'The Toyark' started by harrismonkey, Mar 6, 2012.

  1. harrismonkey

    harrismonkey Well-Known Member

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  2. Big Dawg

    Big Dawg Well-Known Member

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    it's probably their other brands as I'm pretty sure the transformers brand was driving their profits in 2011
     
  3. wildfly

    wildfly Right notes. Wrong order.

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    Did they say what area the staff work in?

    Whilst it obviously means restructuring, there is some area they want to change, i wouldn't necessarily put it down to BUMBLEBEE=FAIL.
     
  4. Incepticon

    Incepticon Well-Known Member

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    To be fair, they have a lot more things warming shelves than just millions of Bumblebee's everywhere. GI Joe always gets the bare minimum stock possible at every store I've gone to throughout various cities, and the clusterf*cked reissue/CW/re-re-reissue/etc. Star Wars lines have TONS of stuff that doesn't move. And that's just 3 properties that I moderately pay attention to - who knows how badly other brands are also doing.
     
  5. harrismonkey

    harrismonkey Well-Known Member

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    I am being unfair to BB (and Tformers- there are lots of Hasbro properties).

    The second article I found mentions marketing specifically. But the NPR news blurb was very brief. I haven't found anything that fills in the blanks nicely. Sorry.
     
  6. SPLIT LIP

    SPLIT LIP AKA Beve Stuscemi

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    Hasbro sells other things besides Transformers. TFs, as I recall, did great last year. It's everything else that wasn't so hot.
     
  7. Autovolt 127

    Autovolt 127 Get In The Titan, Prime!

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    I don't believe that. DOTM's line totally tanked.

    I feel bad for the 170 workers though.
     
  8. ScottyP

    ScottyP Got The Touch

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    Hasbro merchandising can be a lot of things. For all we know, this was the Play-Doh Merchandising staff.

    I don't think there's any doubt that Transformers are doing very well for them. I also don't think this is Transformers "News".
     
  9. Satomiblood

    Satomiblood Prototype Black

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  10. seekerblackout

    seekerblackout Banned

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    Personal opinion =/= Actual sales
     
  11. emoo

    emoo Well-Known Member

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    While tfs did sell well in 2011 and I'm sure this statement has more to do with the other hasbro lines I'm betting at least in part the tf line has some involvement. After all it's talking about holiday shopping season sales not over all or yearly sales and most stores were saturated with old tfs on the shelves from over ordering which may have hurt hasbro sales over all with no new product moving or being ordered.
     
  12. Waverider

    Waverider Supreme Dude TFW2005 Supporter

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    Ebay:
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    Please tell us where you got this information?
     
  13. Ratchets Hatch

    Ratchets Hatch Cannot Hold Weapon

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    I blame the retailers. My Wal-mart JUST NOW put out DotM wave 4. That shows you how much they pay attention.
     
  14. seekerblackout

    seekerblackout Banned

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    Your Walmart is small-time. Mine got them in January!
     
  15. Big_Daddy

    Big_Daddy The. Balls. Will. Touch.

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    We dream of getting wave 3 in Sweden...
     
  16. seekerblackout

    seekerblackout Banned

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    You don't get to experience Thundercracker OR Cyberfire Bumblebee? I pity you sir.
     
  17. Roufuss

    Roufuss Shots

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    I believe at one point, one of the Hasbro exec's at an earning calls stated that DOTM's sales were poor, or something along those lines.
     
  18. seekerblackout

    seekerblackout Banned

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    You mean the article that said Transformers were up 85% in sales in 2011?
     
  19. Gilgamesh

    Gilgamesh Mostly Harmless

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    He tell him.

    Not the official earnings comference, I'm betting.
     
  20. wolfe

    wolfe Well-Known Member

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    These two were among my favorite dotm figures. Murderbee is awesome.
     

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