With the recent sightings of new Animated Deluxes and Activators, and pictures of upcoming Deluxes and Voyagers, I'm seeing a pretty smart marketing move by our friends in Rhode Island. Rewind to 2007 for some history... Animated was on deck so Hasbro could switch gears and capitalize on it if the movie and its toyline did poorly... it was a "if you didn't like those apples, here are some oranges for you" move. Good planning, I'd say. When the movie toyline DID end up doing well and retailers wanted to extend it, it had an adverse effect on Animated toy sales, at least partially because the show debuted months prior to toys being on the shelves. The whole thing was a rock-and-a-hard-place scenario for Hasbro, and a bummer for many TFA fans. Fast-forward to today... I was just thinking that having new Animated toys hit right now and in the coming months is right on from a marketing standpoint. The initial rush/excitement of the movie toyline has died down, and the coming months are bringing more variations on that theme. Enter more Animated toys, and we've got a freshening up and diversification of shelf space PLUS more stylistic options for both kids and collectors. Good news for everybody. The only thing I could think of that might be a good companion piece to the new toys would be a 90-min. straight-to-DVD video of some kind. Anybody else think that in spite of rumors to the contrary, Hasbro DOES actually know what they're doing?