Is it just me or is there an exorbitant amount of exposure, merchandise, and tie-ins to RoTF this year? Aside from the obvious toys, video games, happy meals and such, K-Mart is offering a Father's Day promotion, and even bowling alleys are getting in on the fun. Not saying that it's a bad thing, the more TF exposure the better (for now). But I wonder what comparisons can be drawn to other franchises like Spiderman for example, and I wonder if/when oversaturation is a bad thing. Thoughts?
Spiderman, Batman, and Transformers all had big summer blockbuster movies, and the huge explosion of tie-ins each year is related to that.
I've been working on several ROTF toy commercials. Pretty standard mass promo stuff across the board in terms of phone, food and tech tie-ins, if you ask me. The trick will be if sales this time are close enough to the 2007 numbers to support expansion (ie premiums, more exclusives, ect...) or retraction (cancelation of future releases, promos, repaints, so on). Prices across the board are higher per item (2007 deluxes were $9.99 and 2009 deluxes are 11.99 or more) this time to try and make up the difference in potentially lagging sales (not sure if that's a great idea, but it is what it is). But over saturation at this stage? IMHO, no.
hell there was TRANSFORMERS everything in 2007 I think the Tie-In merch is on par or below what we got then . It's a lil early to tell, though but if things seem a little less spread out it will surprise me. I would think on the success of the first film the exposure and merch would far surpass TF07.
If they advertise it, someone will buy it. That's just how it is, and manufacturers know it. Therefore, they will flood the market with random tie-in crap until the festering masses are satiated, and then proceed to continue piling the leftovers on us with fancy little clearance tags in a few months.
I agree. i think the passed the point of market saturation a LONG time ago with ROTF merch...and the film isn't even out yet!
its the state of big budget movie advertising, the studios have to spend the money to build up as much hype as they can to get butts in seats in the theaters, and its even more important now inthe midst of this recession to get people so psyched to see it they are willing to spend the cash for the tickets
