Is it just me or is there an exorbitant amount of exposure, merchandise, and tie-ins to RoTF this year? Aside from the obvious toys, video games, happy meals and such, K-Mart is offering a Father's Day promotion, and even bowling alleys are getting in on the fun. Not saying that it's a bad thing, the more TF exposure the better (for now). But I wonder what comparisons can be drawn to other franchises like Spiderman for example, and I wonder if/when oversaturation is a bad thing. Thoughts?