My point sailed right over your head. If Sears thought there was money to be made from toy sales, it would sell toys directly. Collecting rent from KB is not the same as selling toys. Sears did not have to choose products, purchase products, or market products. Sears merely put their hand out the first of every month and collected a fee. If KB never sold a single product, too damned bad. Or, to paraphrase a line from Goodfellas: "Place burned down? Fuck you, pay me. Lightning struck? Fuck you, pay me. Slow business? Fuck you, pay me."