Geoffrey’s Toy Box Is The New Toys R Us

Discussion in 'Transformers News and Rumors' started by BenjaminXavier, Oct 10, 2018.

  1. hayabusa

    hayabusa Skyfire

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    EXCLUSIVES¡!!!!!!!!!!!!!!¡¡!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!$$$$$$$$$$$$$$$$$$!!!!!!!!!!!!!!!!!!!!!!!EXCLUSIVE$!!!!!!!!!!!!!!
     
  2. hayabusa

    hayabusa Skyfire

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    Exclusive to toybox hasbro black series GI Joe could save them listen to fookin fans 
     
  3. teemu8

    teemu8 Well-Known Member

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    There really is no point. TRU brands were mostly shelf warmers anyway,so it's a waste of 4 to 12 feet of shelf space. Instead of the Toybox name,why not call it what many I know used to call it...Toys Arn't Us
     
  4. RKillian

    RKillian http://www.rktoyandhobby.com

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    In healthier markets they are. If a KB is inside a Sears, it says two things. One, Sears doesn't consider toys a viable category to bother with. Two, KB can't operate without what's effectively a sublease.
     
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  5. GizmoTron

    GizmoTron Roobaticon Commander

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    Doing it this way allows the larger chain, without requiring a huge investment on their part, to reap the benefits of carrying toys in their store at Christmas, while TRU gets their merchandise and brand out there without having to worry about maintaining their own large expensive retail space. When it works, it's a win-win.


    If Sears didn't think it was viable back then, it wouldn't have been in the store in the first place. It worked out for Sears for a long time, until KB couldn't keep their own store in the same malls open any longer let alone be a toy supplier for another chain.
     
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  6. RoadPigJohn

    RoadPigJohn Transformers & 80's Cartoon/Figures Fan

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    I think is a positive approach and we will see how they evolve at this new stage in the market.
     
  7. RoadPigJohn

    RoadPigJohn Transformers & 80's Cartoon/Figures Fan

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    Think Starbucks at Target stores... It\'s convenient and on hand to get your quality coffee while shopping...
     
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  8. kary

    kary Karyuudo Fansubs

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    While I 100% agree with you, business is business. Vote with your $ if you want to support them or not.
     
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  9. Mishap

    Mishap Active Member

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    Target Canada lasted just over two years from the first opening to the final closure. It is generally held up as the classic example of how not to expand your brand to a new market.

    Just one big implosion.
     
  10. bradforj

    bradforj Well-Known Member

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    Just die already.
     
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  11. RodimusSupreme

    RodimusSupreme Autobot Leader and Combiner

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    Store within a store, eh? The only way I can think of that this could potentially last is if they carry collector’s items, like specialty shops or comic book stores do. But I feel the new name doesn’t lend to that possibility. In that case, I say this:
     
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  12. ErickCruz

    ErickCruz Well-Known Member

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    Not sure why people are getting so worked up.
    Now all of a sudden you care for all those people that lost their jobs but refused to buy product in their stores?
     
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  13. GizmoTron

    GizmoTron Roobaticon Commander

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    The only collector's items they will likely carry are those Geoffrey the Giraffe dolls. Otherwise you won't be buying stuff like MP Transformers from them anymore, especially not at first.
     
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  14. RandomDude1337

    RandomDude1337 Member

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    We have a Walmart that had a McDonalds in it, but now its closed. Maybe I'll get lucky and that'll happen?
     
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  15. Venixion

    Venixion Member of the notorious Pew-Pew Posse

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    I wish them good luck.
     
  16. Phenotype

    Phenotype Well-Known Member

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    Starbucks added a service category which Target didn't provide because Target didn't have their own coffee cafe's beforehand. Target already has a large toy section. What would be the point of a TRU-branded "store within a store"? That only makes sense when the larger store doesn't currently offer said product.
     
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  17. GizmoTron

    GizmoTron Roobaticon Commander

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    Target always had a food counter before Starbucks, some stores still have both.

    But with using Target, think of CVS Pharmacy, which now operates the pharmacy inside of Target. Target had a pharmacy before, but now instead of using their own resources to run it, CVS does all the work while still bringing traffic into Target stores.

    Target also used to sell their cellphones themselves, but now they've set up Target Mobile which is actually run by a 3rd party vendor that sells the phones.

    A few years ago Geek Squad was set to start handling the extended warranties on electronics sold at Target, until the deal fell apart.

    So really, the concept is far from a foreign one, especially with Target.
     
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  18. ZapRowsdower

    ZapRowsdower BF/CM hospitalized my wallet. Please send funds :D

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    There's a snowball's chance in HELL that Hasbro will even consider sending toys to TRU again - especially without the money up front! :lol 

    "In God we trust; everyone else pays CASH!"
    "On March 17, 2005, a consortium of Bain Capital Partners LLC, Kohlberg Kravis Roberts (KKR) and Vornado Realty Trust announced a $6.6 billion leveraged buyout of the company." Bain Capital, of course, famous for tanking KB Toys, after a similar buyout. With most of that $6.6 billion put on TRU as DEBT, there was no chance for TRU to survive this "buyout". Is that normal business, then? Scamming your investors with promises of fixing the brand/store, when you have a history of "unintentional" failure?

    This is not "business is business"; this is a bunch of immoral sharks tearing a wounded animal to pieces, destroying a delicate ecosystem that supported thousands of employees.

    I'm thinking MACY's (or similar) is MOST likely here. They do not have a toy section and could benefit from a brand like TRU in their stores - it would definitely give them an extra edge during the competitive Xmas season, too.
     
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  19. RodimusRex

    RodimusRex Well-Known Member

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    And Funko is making 5.5” MOTU/Remco style figures. (Super 7 is as well but you’ll never see those at retail.)
     
  20. RodimusRex

    RodimusRex Well-Known Member

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    Agree with a lot of this.

    As for pop-up shops? Doing a “Spirit of Halloween” seasonal pop-up presence in Macy’s and Belk’s might have some merit. Maybe some mall units to keep relationships with retailers alive year round. A store that keeps a small presence through the year ala ThinkGeek and the nicer GameStops and has a deal to take over floorspace in an anchor shop during the holidays could be a novel business plan. Or maybe go in with several small Mall shops to rotate ownership of a Sears space seasonally. You could rig up a space that’s a spa with a Teavana and Haagen-Daas kiosk in the spring/summer, a party store and office supply store in the late summer/early fall and then runs as a toy and game unit October 1st to January 1st. Maybe it’s an arcade, winter carnival, and kiosk flea market January 1st through March 31st.

    I was thinking what it would involve to have a pop-up space in Walmarts. And I think the key there would be to go high end (stuff not in the toy aisle, Funko/NECA/nostalgia/learning toys), staple bags shut on checkout, carry stuff they don’t carry, and piggyback off their loss prevention/security.
     

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