Geico Cavemen to get their own show.

Discussion in 'General Discussion' started by Mr. Jiggles, Mar 2, 2007.

  1. Mr. Jiggles

    Mr. Jiggles loves your mother.

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    No, really.

    From Variety...

    ABC developing 'Cavemen'
    Comedy pilot based on Geico ads
    By MICHAEL SCHNEIDER
    ABC pilot will ape insurance company Geico's caveman characters.

    Winner for most unusual piece of development this pilot season goes to ABC, which has turned a series of quirky Geico commercials into an actual half-hour comedy project.
    "Cavemen" will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.

    Project, from ABC TV Studio, is penned by Joe Lawson, an advertising copywriter who was behind the "Caveman" ads -- as well as other Geico commercials (think the cockney-speaking Geico gecko, and the reality TV spoof "Tiny House").

    Daniel Rappaport, Guymon Cassady, Will Speck and Josh Gordon are exec producers. Speck and Gordon, commercial directors who recently helmed the Will Ferrell feature "Blades of Glory," are on board to also direct.

    The single-camera laffer pilot is based on the Geico ads that promote the insurance company's Web site as so user-friendly that even "a caveman could do it." The spots follow cavemen in modern settings, reacting with offense to the derogatory slogan. In one, a Geico spokesman apologizes and takes the Neanderthals out to dinner.

    Other blurbs include the sensitive, modern cavemen peeved at the offending slogan while encountering Geico ads in everyday life, including the airport.

    The caveman commercials were created through the Richmond, Va.-based Martin Agency. Jeff Daniel Phillips and Ben Weber play the cavemen in the Geico spots; no word if they'll make the transformation to the TV project.

    Few TV shows have come out of the commercial sphere; more frequently, TV characters live on in 30-second spots long after their shows are canceled (think "ALF").

    But it's not without precedence: The 2002 CBS comedy "Baby Bob" revolved around a talking baby character that was first seen in a series of dot.com ads. After the Eye canceled "Baby Bob," the character returned to its commercial roots, spending time as a pitchman (pitchbaby?) for Quizno's Subs."

    http://www.variety.com/article/VR1117960384.html?categoryid=1300&cs=1&p=0
     
  2. Soundwave3k

    Soundwave3k TFW2005 Supporter

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    All I can say is... why??? I think ABC let some of their recent hits get to their heads.
     
  3. Shipwreck

    Shipwreck Will smack your bitch

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    I'm excited
     
  4. Doctor Doom

    Doctor Doom Doom is best pony Veteran

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    Ya know... it might work.
     
  5. honestgabe

    honestgabe I

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    Caveman Lawyer????
     
  6. Tenebrouser

    Tenebrouser Craft...or is it crap?

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    The commercials are good. I'm betting more people will be intrigued than not and that critics will HATE it.

    But who cares what they think...
     
  7. Jux

    Jux Please, call me Steve. Veteran

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    It could be interesting.
     
  8. pscoop

    pscoop Dead inside

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    Please no. And Good call on Caveman lawyer Gabe. The whole premise is directly stolen from that. Only I would watch a half our of Caveman lawyer. Damn it why did Phil Hartman have to die?
     
  9. Foster

    Foster Super Mod

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    What works for 30 seconds usually doesn't for 30 minutes. I see this going the way of Encino Man. Back into cold storage after a brief thaw.
     
  10. Star Sabre James

    Star Sabre James <b>The JUICE</b> TFW2005 Supporter

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    Why do the song lyrics "it is the end of the world" keep going through my head after reading this?
     
  11. Foster

    Foster Super Mod

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    Because you feel fine?
     
  12. Drake

    Drake Smooth Is Smooth Baby

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    My prediction. Cancelled after 2 or 3 episodes. Folks are tired of those commericals.
     
  13. Joe Moore

    Joe Moore Is Not Jim... Administrator

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    Did they learn nothing from the Wazzup guys?
     
  14. MegaPrime33

    MegaPrime33 Follow me @NerdActivist TFW2005 Supporter

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    Their commercials are amusing but I dont know if that really warrants a whole half hour show.
     
  15. Zzeezz

    Zzeezz Ambassador of Music TFW2005 Supporter

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    This is either going to be brilliant, or suck hard. Can't tell.
     
  16. honestgabe

    honestgabe I

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    The Waaaazzzuuuuups guys had a tv show?
     
  17. Joe Moore

    Joe Moore Is Not Jim... Administrator

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    Yup.
     
  18. honestgabe

    honestgabe I

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    Hahaha, I had no idea. Talk about a flash in the pan.
     
  19. Foster

    Foster Super Mod

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    If this brings us hairy cavebroads, then it must be stopped. No matter the cost.
     
  20. Gears

    Gears buh-buh-body ya Veteran

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    Thanks for the warning Jigglez.
     

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