From drawing board to store shelf: The development of a Transformers toy (article) Maz and Mijo have inspired me to start writing a new articles series. I've decided for a comparably general topic that should be of much interest nonetheless. Over the years, we've seen the occasional glimpses into the development process of our favorite transforming toys through books, BotCon panels and interviews, and there have been a few attempts by people like Bainreese and the folks at the Transformers Wiki to offer an overview, but I'm trying to give the most comprehensive rundown of the Transformers toy development process ever seen. I'm trying to be as diverse with the selection of examples as possible, but I have to take what I can get, so if you think chapter 1 puts too much emphasis on Cybertron, Universe and Generations/Reveal the Shield, feel free to provide me with image material for the next chapter. Which will most likely have some Alternators. Note: I originally wrote the article in German, so if you feel the wording is a little clunky in some places, blame it on the translation. You can read the first chapter here, or here if you prefer to read the German original.