If there is a Officially licensed third party section then this item belong there. I was looking for Transformers on Walmart and spotted this pillow and looked so cute so I bought it. I do not normally like cute things but I am a big movie fan and like Optimus Prime. Here is the listing: Walmart.com: Transformers Cuddle Pillow: Kids' & Teen Rooms In Package pics. It is a clear bag with a label sealed with tape. It is very soft and cuddly as expected. The details are impressive for a pillow, The flames, rims, and Autobot logo are tampographed. The tires and underside are covered in fuzzy material. The wheel covers are also separate pieces. Comparison with Movie Leader and Voyager Optimus Prime. Overall, it is a cute addition to the bedroom. The kids will love this since they can push it around on the floor like a truck and cuddle with it to bed. it can also be used as a small pillow, unlike the action figures. The only drawback is that it does not convert. But there exists an Optimus Prime pillow in robot mode made a few years earlier. That looks kind of weird to me though. Edit: the headlights and taillights can can glow in the dark.