It was before Pirates (which I loved, btw). It annoyed the hell out of me that the texts in the trailer were translated into Dutch, but I guess that can't be avoided. It was kinda funny, to the left of me sat 3 boys, 12 or 13, you know, from the agegroup to whom stuff like TF is utterly lame these days. So that's the kind of response I got when I kinda called out "yes, Transformers!". But that quickly changed while they were watching the trailer. To my right were 2 guys, around my age, who only remembered a bit from childhood. And the moment they saw the Peterbilt they were like "cool, Optimus Prime".