Actually thanks to Razorwires post about the Prime DVD and Classic. I didn't know they were re-releasing Prime and having a classics line. It was that post that got me motivated to search for the cool retro transformers. Anyways I called the TRU in San Mateo California on Monday and they informed that the Prime DVD was sold out I also asked how much it cost and they said it would be $89.99. They said they were expecting a shipment Wednesday. Well I couldn't wait so today Tuesday I decided visit the local Target in Daly City CA. Well I was in luck they had the Optimus Prime DVD 20th anniversary version. And what was even better was Target charges only $69.99 for the Prime DVD transformer. So I was able to get Prime and pay less! I've been searching since 2004 but all the stores I went to were sold out. I gave up searching in 2005 figuring that it was pretty much a limited edition once in a lifetime release. It felt great to finally find the ULTIMATE OPTIMUS PRIME transformer! The other thing is Target is selling the Classics as well. However there was only 1 Star scream left. I didn't buy it but I hope to find Rodimus one of these days! But at least I got Prime. The classic transformer were selling for $9.99 at Target.