This is what I found when I when shopping today. Optimash Prime sitting on the shelf near the Mr. Potato heads at Toysrus. Fast Action Battlers hanging on a peg hook at Kmart The only problem that I had buying the Fast action battlers was that the computer said Before Sale Date, But the thing that was odd was I never even said anything. She just told me that she would be right back. I figured that she would come back and tell me that I could not buy them. About a minute later she came back and told me she was sorry for the delay. I asked her what the problem was and she told me that these should not be out for sale yet, but since they are out on the shelf, she has to sell them to me no matter what. They said they could not find anything in the toy department with the same price, so they grabbed something that was $9.99 instead (Sky Dancers?) and that is how she rung them up.