I think for my Super Fire Convoy and God Magnus they were $69.99 apiece (ish). If you want to look at a current leader class being $45 today, my guess is Fire Convoy weighs at least as much as 2 of them, probably closer to 3. Same thing with God Magnus. At least twice as heavy. So if you look at it from a weight point of view God Fire Convoy weighs as much as 5 current leader class figures, you're talking ~$225. Throw in electronics, actual rubber tires, high part count, and it being a release in lower numbers, I would say it's not that bad, especially if they throw in the God Sword.