I was just looking at the comic news and saw IDW's plans for their Star Trek books for 2008 and wished there was a similar high profile story on their TF stuff. (I know there are hints buried on Mr. Furman's blog etc.) Anyway, my dumb question is: as a franchise how much bigger is Star Trek compared to Transformers? I figure there are about 15000 TF comic readers, based on the circulation numbers. The movie raked in big bucks. There are years worth of cartoons and back stories. How does that compare to the prime time SF giant??