I think there is only so much BB and Primes you can pack in a box before retailers realize that we can't sell these and Hasbro will undoubtedly feel the retailers wrath by them not placing any more orders. I still see figures from the 1st movie at full retail at some TRU's and they all BB. Hasbro, please make a case of vehicons and I will be forever grateful. I'll even buy 1 $30 BB.
The Target by me just dropped the DOTM deluxes down to $15.89 . They even show the "original" price of $30
Maybe not illegal, but definitely dodgy. Reeks of desperation too. The line's a year old, and retailers knew well they were over-ordering them. Can't they just cut them to half price and be done with it?
It's merely a mistake being corrected, and then some merchandising employee that has to re-mark tags doing a generically prescribed action of marking any price reduction as a price cut. Even if it was on purpose (it wasn't), it's shady, but not illegal. They were actually $30 before they were lower.
so this whole thing was a ruse to put up a "price cut" sticker while actually raising the prices on these by a few bucks... gg target, people still ain't gonna buy your overstocked dotm crap.