Anyone with kids younger than a couple of years don't have to worry about it. At that point all they want is a box. I personally don't have kids, but if I did I definitely would buy them toys and not discourage buying their own either. Probably not a whole ton of them, but maybe a Star Wars figure or Transformer once in a while. Don't want to buy them too much or they start expecting it all the time. I couldn't really fault them for having lots of toys either since I'm pushing 30 and still wasting money on this stuff. Besides, kids are supposed to have closets full of toys. I did get my 13 year old cousin into Transformers. I gave her a PRID Bee and some more popped up on her Christmas list. After the 25th she will have at least Bee, Arcee, Ratchet and Bulkhead.