It seems that most of us here on the boards are "older" and we all grew up with some sort of Transformers brand...but how many have children or see kids (10 & under?) in the stores or in your neighborhood play with or get excited about TFs? My wife is a 2nd grade teacher and she awards her kids w/ wooden tokens for good behavior and such. Usually once a week she'll open her little store and let them buy stuff. Last year while @ Botcon we purchased about 10 packs of the Cybertron Mini-Cons for her classroom. We also got several of the freebie keychains and tattoos from Hasbro's table. Who knew they would be such a big hit w/ the kids?! Even the girls were buying the TF related items. For my wife's class this year, I decided to pick up some of the new Classics Mini-Cons along with giving her several of the basic sized Cybertron toys that didn't sell here on the boards. Same result, the kids went crazy for them. Upon learning the my wife wanted to buy a house and sell our townhome, I started selling off even more stuff from my various toy collections and giving her more toys for her shop. Somewhere along the way I had picked up an extra Cybertron Hot Shot and it got 'lost' in all of the mess I called my toy room. So, off it went with my wife. Later in the week when she told me about the kid who bought the toy I couldn't help but laugh a little and smile. She said the boy was the center of attention that afternoon on the blacktop. All the kids quickly surrounded around him to watch him open Hot Shot and try to transform him. Wish I could be there firsthand to see these kid's reactions. One last thing I thought was absolutely hilarious that my wife told me...she took our video camera in to school right before Christmas to have the kids make a video to send to her brother who's serving in Iraq. The kids got into small groups to act out a skit that they created. One boy started his skit out by holding up a piece of notebook paper w/ the Transformes logo that he drew. He even had it labeled as "More Than Meets the Eye" with Autobot and Decepticon logos on each side! And to top things off he was humming the old G1 theme song! His skit was nothing more than 2 boys play fighting, but then he suddenly falls to the floor, curls his legs & feet up and wrap his arms and hands around his head. He starts to move his lower body while making a car sound. He then looks up to his partner and the camera to inform them both that he just transformed! This kid is a 2nd grader and he knows more about TFs than some of us "older" folks do! I just thought it was really cool to see kids get excited about Transformers. I usually see several younger kids @ Botcon each and every year, but outside of that I only see kids running over to the Power Rangers, Ben10 and other toys in the toy aisles. Hopefully others have similiar stories and out favorite brand of toys will endure over the years and it will continue to have a bright future.