As a young kid in the eighties who avidly follow the G1 cartoon shows, I was alway delighted when each time they introduce new characters i.e 86 movie cast like Ultra Magnus, Hot Rod, Kup etc. & each subsequent time when new toy sublines were introduce like Headmasters, Targetmasters, Powermasters & last but not least the Pretenders. these were quite innovative toys for it's time that is until..the Action Masters appeared. i remember the 1st time they arrived at the local toyshops. my impression was are this? deep down in my heart i've got a bad feeling somehow this was gonna end sooner or later. it did. I know there were other factors involve as well not just b'coz of the Action Masters but to me it was the final nail to to the coffin to the G1 line. Transformer toys that doesn't transform!